Be Clear - Understand Your Idea and How You Can Help Others.
One of the hardest things that people struggle with the most when starting their business is getting organized. Clearing clutter and simplifying your space is great, but I mean mentally organized. It's cool to have a ton of creativity but what do you do when no one understands your vision? Truth is if you feel like you are all over the place, it’s a good chance that your audience does too. It’s kind of like a creativity explosion, in a bad way, and that is too much.
In a recent Cre8tive Chat with my client, I heard the best story. My client said she was listening to a podcast about a young lady who was struggling to start a business. The young lady was frustrated because she wanted to make extra money but didn't quite know what to do. Then one day she just happened to be in the right place at the right time and overheard a conversation. Apparently, a guy was venting about work and how he wishes there was something he could do to fix things. Did you know that being a problem solver and a good listener, just might spark an idea for your next business? From that simple conversation of one man's struggles, she became the solution for that business. You just never know how your quick thinking and expertise can help be the solution to someone else's struggles. Oh and possibly get paid from it too!
Having creative breakthroughs is something I deal with regularly. I am really lucky because I get to work with a lot of creative people every day. I'm sure you've heard people say there are no stupid questions? Well, I like to say, there are no bad ideas. If you can think it and envision it can become a reality. There is however the ability to overthink and assume that what you’re communicating is easily understood. have you ever been super excited to share your idea only to be met with a blank face of confusion? Trust me, I know that feeling all too well. Please know that that bad feeling you have is not because your idea is bad it may just mean your creativity is unclear. That's something that can be fixed!
Clarify Your Vision
So that feeling does suck, but don't let ego get the best of you. This is why it's important to understand what it is you do, what it is that you offer, and how you're going to solve your client's problems. Sometimes people get confused with what your brand is and things tend to get all jumbled up. Today we're just going to talk about how you are providing a solution to a problem.
One of the first things that you need to do is drill down your big picture. What do you have in mind for your business? What do you think is required to make it happen? Mapping out your BIG vision will often help you get to a starting point. I suggest starting by understanding why you are doing this. What is your passion behind it? Your story is what will drive people to connect with you.
Think about it. If you're offering a solution to a problem most likely you've had this problem yourself, right? Maybe it's something that you've overcome in your life or just a God-given gift. No matter what, your story is great for inspiring other struggling people. People don't want to struggle and if you have the solution then now is the time for you to be the expert at solving that problem.
Pain Is Key
Now the key to all this is understanding what the problem is. Do your research identify the pain points that most people are dealing with on a day-to-day basis. As you know they're probably will be several problems but pick the top five at least. Then drill down details about how bad these problems are and what happens if you don't resolve them. This makes for great content for your website and email communications. Understanding what your future clients are dealing with and how you can help them is going to connect you directly with them.
Be the Medicine
Once you have the problem identified now it's time to clarify your solution. You're bringing this to the table so that everyone can come to get your help. So you need to be clear in your messaging. One of the best ways to clarify your solutions is to have and show processes. Take the client through a journey of what it would look like to work with you. having processes in place let your future clients know that they can trust that you have a plan to help them.
Have Some Proof
When you have a clear message for your business and how you can help your clients you gain credibility and people want to invest in your solutions. If you're just starting make sure that you have good solid testimonies on your website or that you can use as references when you're closing the deal. When people know that you have helped others and they've been satisfied it's a good possibility that you can book them as a new client of your own.
Once you've identified your processes to your future clients it's time to generate consistent communication. How will you engage with them from start to finish? Having a plan for communicating with your clients day-to-day or week-to-week is very important. One of the best practices that you can start working on in advance is writing emails that can be customized for each client ahead of time. Having a simplified repeatable communication strategy will save you time and money. It also sets the tone for your customer service as well as the expectation that you can help them.
It may feel a little bit weird or uncomfortable to be so prepared but it just takes one situation of bad communication to help you learn this lesson. And you don't want to be caught trying to figure out what you should have done if you plan.
once you have a really clear message you might be able to help others who have the same goals and niche as you do. Teaching others to do what you do once you nail it down can generate extra money for you and your business. Especially if you learn to do it well.
Join me each week for a new episode and a new perspective. Learn how to SHIFT those old thought processes and prepare for the PIVOT to create a major change for your future.
Entrepreneurship is more than a journey, it's a lifestyle. It's time to stop making excuses and BE THE CEO of YOUR LIFE! www.bridgetterooks.com