BYOB: Step 2 - Become the Solution
If you are reading this then you may be looking to start your own business or become an entrepreneur. Kudos to you! Identifying your future client/customer is key to creating a plan of action when developing your product or service offerings. This step can be a bit confusing. Don't worry you are not alone, it's a part of the process.
We all have something that we struggle with each day. Some tall women wish they could find the perfect swimsuit to fit their long torso or broad shoulders. A busy single parent may need flexible a day care service that offers their child more than screen time and snacks. A app that helps keep your project to-do's in order may be the perfect solution for a not so organized person. Now that I think about it you may need help organizing your thoughts to launch your business. I'm just throwing that out there. Like I said, there is a great possibility that we all have a need for a specific solution to a problem. The question is does your brand provide a solution that will help and generate income.
This is the part in brand development where we pay specific attention to content writing for your service/product offerings. At the end of the day your goal is to attract the perfect clients/customers who need you to fix their problems.
In Step two of the BYOB Online Course we work through understanding your products and services. Having a clear idea of who your service or products will impact comes from understanding it's not always about WHAT you do, but HOW you do it and WHO it will help.
The best way to identify who your brand can help is by taking some time to find the problem. Here are a couple tips for working through this process.
Have a sample party - Get advice from potential clients by inviting them to try your products or use your service. Having a survey for them to complete is helpful too. Use that feedback to better understand if your products will be a solution in your particular industry.
Do research - Find out what people are complaining about in your industry. This is a sure way to find out if your brand provides a needed solution.
Join us for the next BYOB (Be Your Own Brand) Online Course . This 5 week go at your own pace series is designed to help you start building your brand and bringing your vision to life. We look forward to hearing about your brand soon!